UNITE FOR LITERACY
is a great organization that makes books available to children in the United States and around the globe. They provide no-cost reading material to emergent readers – both young kids and those learning a second or third language.
A great concept for a charitable non-profit, right? Sure. But these folks have a unique for-profit business model that’s part of an emerging trend in companies which do good while making money.
I had a chance to talk this week with Unite for Literacy’s CEO, Michael McGuffee. He, Mark Condon and Kurt Hoeven started this company a couple of years ago, based on 20 years of powerful experience working with families who live on Native American reservations. They saw firsthand what happens when kids lack a connection to written language, whether English or their mother tongue.
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