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YOUR PURPOSE AND VALUES drive everything you do. Fantastic!
But what drives it over time? What keeps you from getting distracted by the pressures of the day and communication difficulties?
What often happens is that only one person is truly accountable to the vision: The founder. But is that person involved in every decision and discussion? Not if you’ve grown to any size.
WE’RE ALL SEEKING APPROVAL.
I’m convinced that deep down inside, and as social beings we want recognition from those we most care about.
Somewhere in there, we want Mommy to be proud of that artwork on the refrigerator. We want to get a gold star sticker for accomplishment.
THIS IS THE TIME OF YEAR 
when many people consider their resolutions. I’m not a big fan of that, personally, because of the whole mindset that’s built up around the concept.
If I make a decision to do something, I’d like to set myself up for success. If I instead want to just play around at something, that’s fine, but it’s not the same as making a commitment.
BILL TRACK 50 
is a great little company focused on helping people to be better integrated with what’s going on in our government.
It’s a straightforward idea: There’s loads of public information about what’s going on in legislative action, and people need to have a simple way to track it, pull information together, and use it for their own decision making.
Wait a sec: All this information is publicly available, right? Why would anybody pay to get it?
That’s a darned good question.
YOU 
HAVE A POWERFUL VISION: You’re going to save the natural river with your ice cream business. You’re putting together your plan, things are pulling together, but then you have a nagging feeling.
You’re losing sight of your vision.
Sure, the passion’s still there, but you’ve realized that you’re spending the bulk of your time just doing all the logistical stuff. Health department requirements, suppliers, inventory, opening a new location, advertising … it’s pretty overwhelming.
How are you ever going to have time to save the river?
The Values-Based Business 