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HOW WELL DO YOU REWARD your employees for aligning with your company’s values?
OK, honestly, how many of your employees actually remember what your values are?
This is a critical question, because your people can only be expected to align with what they remember, and what is reinforced by your systems and culture.
That’s why I found the recent article by David Lee to be powerful: Read the rest of this entry »
YOUR BRAND ISN’T WHAT YOU SAY IT IS.
It’s defined by what others think about you.
Isn’t that frustrating? Here you’re spending all this effort and money to create a strong brand image. Does it matter at all?
Yes, but not the way you’d like it to.
Your work at developing your identity and reputation is about how you want your organization to behave. You see, every touchpoint makes up what the market thinks about you. Read the rest of this entry »
A COUPLE OF WEEKS AGO I talked about how generosity brings loyalty. Well, it’s time to take this to the next level!
Employees who are loyal stick around. OK, that’s pretty basic; it’s kind of the definition of “loyal.”
Why do they hang with you through good times and bad? Because they figure they’re doing something valuable, and they enjoy it.
J OSH DAPKUS manages the local Bayada Home Health Care marketing group. I confess that I wasn’t really aware of this company, but the more I find out the more impressed I am. Bayada has a range of services to help those wanting caring, supportive health care in the home.
But this isn’t really about the company. It’s about Josh’s journey to get to this destination.
Josh was strongly motivated by his grandmother’s experience with dementia. As you might imagine, this was stressful for him and the whole family. And it convinced him that he would love to spend his life helping others with these challenges.
NOBODY CAN SUCCEED by themselves. Well, at least not with any significant venture that we’re talking about in the business world.
There are several ways to get support from others:
- Force them
- Buy it from them (with money or goods)
- Inspire them
- Use the inspiration they already have
I hope you see why these methods become more powerful as you go down the list.