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ANY BUSINESS OWNER has a very interesting dance – to be immersed in the details while staying aligned with their bigger mission and goals.  Honestly, this is one of the powerful ways that my clients use my coaching: To ensure that we stay connected with the big picture.

Otherwise, they tend to never get away from the unending onslaught of details and day-to-day issues.

So how do you stay on top of this?  Actually, it’s pretty practical: Read the rest of this entry »

T

he mission of your business is part of an amazing story.

That story starts with a cast of characters who encounter what seems to be an insurmountable barrier.  The tension mounts and the music swells.

Coming in to save the day is … your company!  The hero of the story, with your amazing product, an awesome culture, and a message which change these people’s lives.

It’s absolutely thrilling.

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THERE ARE TIMES when it’s good to step back outside my business.

A great example is the discussion I had with someone this week, where we were talking about the larger picture around our country.

Despite all the anxiety this last year has produced, I find that we still have an amazing and unique form of government.  It’s not perfect by any means, but I have deep respect for something which has lasted well over 200 years.

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logo-heart-soul-convertedJASON BRABSON IS CHANGING THE FACE of non-emergency medical transportation (NEMT) in Fort Collins.

You might remember that I wrote about Heart and Soul Paratransit last year, and the progress he’s made has been amazing.  If you recall, this business is dedicated to transporting infirm and disabled for medical treatment.

That’s what taxi services, Dial-A-Ride and Dial-A-Taxi supposed to do, of course, but the service is … unpredictable and unreliable.

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JESSICA VERDERAME IS ABOUT HELPING KIDS, primarily supporting their success in school.

She started out in New York as a substitute teacher, supplementing her income as a tutor with a local franchise of Club Z! In-Home Tutoring Services.

That’s how she got hooked.

She ended up here in Fort Collins as an Elementary teacher and specialist in literacy with the local school district, and decided to invest in a Club Z! franchise herself.

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REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:

 

 

They’ve structured this as a non-profit, but they don’t necessarily have to.  I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.

What’s their true mission?  Selling coffee, of course.  But also job training, social network, and job creation for the huge diversity of refugees in the local area.  Coffee is the product, but social benefit is the purpose.

Go check them out!  www.refugecoffeeco.com

If someone were to create a video telling your deeper story, what would they focus on?

EmployeeYOU CAN TRY TO FIND GREAT PEOPLE for your jobs, or you can attract those who will really be energized to work in your business.

I’ve talked about this before.

The problem is that our standard approach to finding employees is to describe the technical skills that are needed, the great benefits package, and … that’s about it.  Potential employees really don’t know much about you and how you’re out to change the world.

You need to shift your thinking and change the messaging.

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LegacyLEGACY CAN BE A SCARY WORD. It conjures up images of millionaires who want their ego to last beyond their death.

And nobody wants to think about death.

So I confess that I bring up the concept with just a little trepidation.

But let’s look at it this way in regards to your business:  Do you want your company to have an impact which lasts beyond your own involvement?  Read the rest of this entry »

vision boardSTARTING UP A BUSINESS can be a real challenge.

Let me revise that.

For most people, we struggle with what it takes.  But I met a guy this week who’s started up so many ventures that it boggles the mind.  And many, if not most, were quite successful.

He’s that “serial entrepreneur” that we tend to laud and admire.

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LILLY SORENSEN owns the local franchise of 1-800-GOT-JUNK?  You may have seen their trucks driving around, but don’t know the great company which they represent.

I sure didn’t.

Lilly started her journey back in Ann Arbor, when she was looking for a job and joined up as a driver for the company.  Despite their pleas to keep her on, she ended up moving out here to Colorado to start a new life.

But the universe can be a surprising place.

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