You are currently browsing the tag archive for the ‘Mission’ tag.

I talk with employees all the time who are a bit lost on this concept of “mission.” They can’t bring anything to mind when I ask them what the mission of their company might be, and it doesn’t seem to have any relevance to their job even if there was one.

This is a problem.

Honestly, I don’t really care if you call it a purpose or mission or values or goal. I don’t mind if it doesn’t have a name at all. And I don’t care if it’s in highly refined words which precisely capture in a beautifully wordsmithed paragraph.

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How single-minded are you? How focused is your business?

I view this attribute as a continuum, ranging from spineless to monomaniacal. But I’m liking the concept of being fierce, because it combines elements of focus, intensity, and persistence.

So what does it mean to be fierce in your leadership?

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Leadership is weird.

We’re stuck in this space of always striving, always reaching. Never satisfied with the status quo.

But that wears people out – physically, emotionally, intellectually. So what’s the difference between a leader who uses this effectively, versus just burning people out?

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How enthusiastic are your customers about your products? Your company?

Of course, you have the most amazing products and services. You strive every day to promote them and to constantly improve them. That’s fantastic.

But … enthusiasm for your company? That’s harder to answer.

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RECENTLY I HAD A GREAT DISCUSSION with a local service club about Conscious Capitalism. One of the members remarked that he’s heard about companies wanting to “do good” for decades. So what does Conscious Capitalism – and similar kinds of thinking – bring to the discussion?

This is a fabulous question! Because, in fact, some companies have engaged in Corporate Social Responsibility (CSR) and other kinds of philanthropy for a long time.

What’s new is how this is growing and accelerating. First, because people have been developing some core competencies and given us a language.

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I just released a new webinar, so I wanted to make sure you’re able to take advantage of it. You can connect for free with the information down below – and these webinars are always live, not recorded.

I’m digging into the struggle that we all have with attracting the right customers. You may be lucky to have a sufficient flow of customers, but it’s easy to end up with ones who cause you more grief than they’re worth.

Plus, the revenue from these customers may be just fine, but what about the rest of the relationship? Because, if you’re following what I write, you probably have more impactful goals than just money. It’s your mission.

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It may seem like the forces of darkness are out to get you. I feel like that myself sometimes.

If you have a deeper purpose or vision, though, you can cut through the darkness because it’s always available to you.

It’s even more fascinating to me that my light of inspiration can affect others even more than it does me. It’s infectious.

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Seth Silvers launched Story On in 2015 to help companies create amazing marketing strategies built on the power of stories. It’s a powerful concept, because stories operate at a much deeper level than traditional “features and functions” marketing. This approach can be absolutely transformational for attracting a loyal “tribe” of customers, donors, and employees.

Seth has had the opportunity to work with some great businesses on both a local and national level. Those successes grew into some extended engagements which, though valuable, began to draw Seth away from his core mission of helping purpose-driven businesses market with stories.

So he’s rebooting his approach, getting back to having a deeper impact with those clients for whom this will create true transformations.

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RECENTLY I WAS TALKING with a colleague this week at a Conscious Capitalism meeting. We were exploring why customers should even care about the character of your business.

It’s a great question, and an area which is shifting.

Customers look for the best deal, right? So they’re not going to let you get away with even two percent higher prices just because you think you’re the “good guy” in the industry. But there are many, many counter-examples.

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Here we are, staring down the barrel of a new year. Fresh and shiny and unspoiled like the newfallen snow.

I find it really helpful to focus on the opportunity, to use this as a chance to be optimistic. If that leads you toward making resolutions or reviewing your plan, wonderful!

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