You are currently browsing the tag archive for the ‘Mission’ tag.

RECENTLY I WAS READING an interview with Jay Gould, CEO of Interface Corp. He has wonderful experience leading a variety of companies, large and small.

He described a trend he’s noticed called “purpose-washing.” He uses it to describe companies that slap a message of purpose on their outreach to employees because they’ve heard that Millennials want that kind of thing.

That’s like declaring “New and Improved!!!!” because you want something to say on the box that looks exciting.

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WINDSONG MEMORY CARE is a great new facility in Fort Collins, part of the new growing field of applying Montessori methods to help dementia patients.

They call their approach the Montessori Inspired Lifestyle®, and it’s revolutionary.

We all have fears when it comes to our declining years. For me, the idea of losing my memory and thinking is unbelievably scary.

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UNCERTAINTY CAN DRIVE you nuts!

The market is shifting.  Regulations are up in the air.  Partners can be unpredictable.  Employees are, well, human.

As a business owner, your job is to create some stability despite all this shifting sand.  Sorry to give you the bad news, but it’s the only way you’ll make progress.

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THIS WHOLE UNIVERSE SHOULDN’T EXIST.

How improbable is it that we’re here, that we have a wonderful existence with over 7 billion sharing a single planet?

Yet here we are.

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YOU’RE VERY PASSIONATE about your mission. I get that. I wish everyone had that level of engagement with their business and job.

The dark side of that passion is that it can easily disconnect you from your customers.

How so?

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HAVING GROWN UP AROUND THE MOUNTAINS, I find this picture beautifully striking. Especially as it highlights that we NEVER get to see the stars this clearly anymore; they’re obscured by the light from our cities.

Being a business owner or leader has the same problem. We’re distracted from seeing the purity and beauty of the powerful WHY behind our business.
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OFTEN, PEOPLE BECOME PARALYZED by the tasks ahead.

If you think about it, though, the list of problems to be solved and tasks to be performed is ALWAYS infinite.  Infinite in the sense that it extends beyond our ability to keep them all in mind.

So it’s not a problem that’s unique to you.

But how do you stay away from getting depressed and paralyzed?

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SEVERAL LEADERS I’VE WORKED WITH on business planning exercises recently have had a recurring theme pops up:  Where do we start?

Many experts would start first with customers and their needs.  If you have a wonderful idea, great, but quickly get to why anybody in the world would want to pay you for it.

And that’s a powerful starting point, but there’s an assumption hidden within it.

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RECENTLY I HAD THE CHANCE to speak with several people who are struggling with direction in their business.  They’re each working hard to deliver great products and services, but at the end of the day … it’s a lot of work with no forward movement.

Many can relate to this.  And if you’re feeling lost, how do you think those around you feel?

Employees are just turning the crank.

Partners are uninspired and not feelin’ the love.

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I

AM CONSTANTLY RUNNING ACROSS across smart and talented business leaders. And in conversation, I get the intensity of their passion. Yet when it comes to articulating that as a mission statement for employees, they end up with mush.

Our company exists to serve customers and improve lives through our market-leading products and services. We’re responsive, innovative, and deliver consistently high quality.

As said by every company ever. Who would claim they DON’T do that?

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