You are currently browsing the tag archive for the ‘Mission’ tag.
You might remember that I wrote about Heart and Soul Paratransit last year, and the progress he’s made has been amazing. If you recall, this business is dedicated to transporting infirm and disabled for medical treatment.
That’s what taxi services, Dial-A-Ride and Dial-A-Taxi supposed to do, of course, but the service is … unpredictable and unreliable.
JESSICA VERDERAME IS ABOUT HELPING KIDS, primarily supporting their success in school.
She started out in New York as a substitute teacher, supplementing her income as a tutor with a local franchise of Club Z! In-Home Tutoring Services.
That’s how she got hooked.
She ended up here in Fort Collins as an Elementary teacher and specialist in literacy with the local school district, and decided to invest in a Club Z! franchise herself.
REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:
They’ve structured this as a non-profit, but they don’t necessarily have to. I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.
What’s their true mission? Selling coffee, of course. But also job training, social network, and job creation for the huge diversity of refugees in the local area. Coffee is the product, but social benefit is the purpose.
Go check them out! www.refugecoffeeco.com
If someone were to create a video telling your deeper story, what would they focus on?
YOU CAN TRY TO FIND GREAT PEOPLE for your jobs, or you can attract those who will really be energized to work in your business.
I’ve talked about this before.
The problem is that our standard approach to finding employees is to describe the technical skills that are needed, the great benefits package, and … that’s about it. Potential employees really don’t know much about you and how you’re out to change the world.
You need to shift your thinking and change the messaging.
LEGACY CAN BE A SCARY WORD. It conjures up images of millionaires who want their ego to last beyond their death.
And nobody wants to think about death.
So I confess that I bring up the concept with just a little trepidation.
But let’s look at it this way in regards to your business: Do you want your company to have an impact which lasts beyond your own involvement? Read the rest of this entry »
STARTING UP A BUSINESS can be a real challenge.
Let me revise that.
For most people, we struggle with what it takes. But I met a guy this week who’s started up so many ventures that it boggles the mind. And many, if not most, were quite successful.
He’s that “serial entrepreneur” that we tend to laud and admire.
I sure didn’t.
Lilly started her journey back in Ann Arbor, when she was looking for a job and joined up as a driver for the company. Despite their pleas to keep her on, she ended up moving out here to Colorado to start a new life.
But the universe can be a surprising place.
“WHAT GETS MEASURED GETS DONE.”
This quote has been attributed to a lot of people, so maybe its origin is lost in the mists of time.
No matter. What’s important is that it contains a grain of truth.
JUST TODAY I was speaking with a business leader who has some pieces of their purpose and mission, but not the whole thing.
This is more common than you’d think.
Here’s what it might look like. You started your business five years ago, with some thoughts about where it might go: Read the rest of this entry »
WHEN YOU LIGHT SOMEONE ELSE’S CANDLE, your own flame is not diminished.
How incredibly unusual is that? If I give you some of my money, I no longer have it. When I give you my food, I can’t eat it myself.
We’ve built an entire world economy on the beliefs of scarcity, which makes supply and demand powerful forces.
Not everything is that way.