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WHAT DO YOU THINK when I say “business plan”?

Chances are you describe it with adjectives like overwhelming, tedious, and confusing.

Those kinds of descriptions will quickly put the whole exercise of business planning at the bottom of your list. After all, who wants tedium and overwhelm? It’s just easier to work on the day-to-day issues which are constantly swirling around like gnats.

What if business planning was joyful and amazing?
2017-04-03 It has to be beautiful
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THIS WEEK I HEARD A REPORT about Dr. Laura Lengnick who was speaking about sustainable agriculture.

Actually, she was explaining why she now uses the word resilient rather than sustainable.

Her point is that sustainable implies a sense of being static, of an ideal world where everything is balanced and unchanging.  Unfortunately, that world doesn’t exist.

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VERY FEW BUSINESSES are completely independent. Even as a primarily one-man show myself, I still rely to a great deal on partners for marketing, lead generation, even fulfillment of services.

It’s crucial to have the best people you can. Especially because you might have just as much business reliance on them as you would with employees, with far less control.

The trick is to align around your mission and values.

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ANY BUSINESS OWNER has a very interesting dance – to be immersed in the details while staying aligned with their bigger mission and goals.  Honestly, this is one of the powerful ways that my clients use my coaching: To ensure that we stay connected with the big picture.

Otherwise, they tend to never get away from the unending onslaught of details and day-to-day issues.

So how do you stay on top of this?  Actually, it’s pretty practical: Read the rest of this entry »

T

he mission of your business is part of an amazing story.

That story starts with a cast of characters who encounter what seems to be an insurmountable barrier.  The tension mounts and the music swells.

Coming in to save the day is … your company!  The hero of the story, with your amazing product, an awesome culture, and a message which change these people’s lives.

It’s absolutely thrilling.

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THERE ARE TIMES when it’s good to step back outside my business.

A great example is the discussion I had with someone this week, where we were talking about the larger picture around our country.

Despite all the anxiety this last year has produced, I find that we still have an amazing and unique form of government.  It’s not perfect by any means, but I have deep respect for something which has lasted well over 200 years.

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logo-heart-soul-convertedJASON BRABSON IS CHANGING THE FACE of non-emergency medical transportation (NEMT) in Fort Collins.

You might remember that I wrote about Heart and Soul Paratransit last year, and the progress he’s made has been amazing.  If you recall, this business is dedicated to transporting infirm and disabled for medical treatment.

That’s what taxi services, Dial-A-Ride and Dial-A-Taxi supposed to do, of course, but the service is … unpredictable and unreliable.

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JESSICA VERDERAME IS ABOUT HELPING KIDS, primarily supporting their success in school.

She started out in New York as a substitute teacher, supplementing her income as a tutor with a local franchise of Club Z! In-Home Tutoring Services.

That’s how she got hooked.

She ended up here in Fort Collins as an Elementary teacher and specialist in literacy with the local school district, and decided to invest in a Club Z! franchise herself.

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REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:

 

 

They’ve structured this as a non-profit, but they don’t necessarily have to.  I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.

What’s their true mission?  Selling coffee, of course.  But also job training, social network, and job creation for the huge diversity of refugees in the local area.  Coffee is the product, but social benefit is the purpose.

Go check them out!  www.refugecoffeeco.com

If someone were to create a video telling your deeper story, what would they focus on?

EmployeeYOU CAN TRY TO FIND GREAT PEOPLE for your jobs, or you can attract those who will really be energized to work in your business.

I’ve talked about this before.

The problem is that our standard approach to finding employees is to describe the technical skills that are needed, the great benefits package, and … that’s about it.  Potential employees really don’t know much about you and how you’re out to change the world.

You need to shift your thinking and change the messaging.

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