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JDOG JUNK REMOVAL is a fascinating new business here in northern Colorado.  I had never heard of it before, so I was surprised to find out that this rapidly-growing franchise operation is already at 73 locations around the country – and counting.

I had the opportunity to sit down with Chris Lewis this week, the new owner of the local franchise that opened in February 2017.

What’s amazing is the mission behind this company.

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commitmentWE GENERALLY STINK at making commitments.  OK, maybe you’re fantastic, but I know that I stumble with this all the time.

And I’m not talking about flaking out on your New Year’s Resolutions.   I’m referring to how we rely on others around us to create a successful business.

I’ve been in a class this week called The Foundations of Generative Leadership.  Don’t be thrown off if the phrase sounds a little weird or even New-Agey.  This stuff is incredibly practical.

So let me unpack this concept of “commitment” in the business context.

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THIS IS THE TIME OF YEAR new-years-eve-2015when many people consider their resolutions.  I’m not a big fan of that, personally, because of the whole mindset that’s built up around the concept.

If I make a decision to do something, I’d like to set myself up for success.  If I instead want to just play around at something, that’s fine, but it’s not the same as making a commitment.

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AS YOU WALK IN the front door of C3 Real Estate Solutions, you see three words on the glass in the lobby:

Character, Culture, Commitment
That’s not a terribly uncommon thing; a number of businesses like to prominently display key words to make an impression on their customers.  Fresh!  Best deal anywhere!  Innovation!

John and JesseBut when I attended their Chamber Red Carpet event a few months ago, I got the distinct impression that the founders, Jesse Laner and John Simmons, actually run the company this way.  That’s NOT common.

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