You are currently browsing the tag archive for the ‘Purpose’ tag.

Last week I contrasted the jobs in a large company to the more collaborative engagement in a startup business. It’s not necessary to be a startup, of course, it’s just easier because that’s where new ideas can take off and flourish.

I had a chance recently to talk with a lady in another country who works for a company which connects global contract workers with part-time roles in larger companies. If you’ve used a remote Virtual Assistant, that’s what I’m talking about.

Sure, that lets you outsource tasks to get cheaper labor. We’ve been doing that for decades. But in this case, there’s a larger driving purpose behind it.

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Get Coached Podcast with Chris Ippolito
Play the podcast here!

I had the opportunity recently to have a great conversation with Chris Ippolito on his podcast. Chris is interviewing a wide variety of coaches, spreading the word about the amazing positive impact that this profession is having in the world!

Check it out here.

Last week I talked about poor Valerie. She’s a solid worker, but isn’t bringing much loyalty or passion to her job. It’s just a job.

Across the street, though, we have a small startup company of 8 people who are now getting traction. It’s a small enough group that they know each other fairly well, so their teamwork is pretty darned good.

And they’re not afraid to embrace new ideas. It’s part of their culture, after all.

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Valerie has a pretty decent job. She’s pretty good at it, having been in the position for four years now.

It’s not inspiring, but hey, it’s a job.

So how much creativity and productivity do we think she’s devoting to her work?

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Returning from my holiday break, I experienced a palpable difficulty re-engaging with my work. In one sense, it felt like I had to put on a completely different brain that I hadn’t used for a couple of weeks.

It was a welcome break, and gave me the opportunity to reflect on the bigger picture.

That’s something I love doing with my clients as well – to give them space to get away from the day-to-day issues. To think bigger.

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This is SUCH a common phenomenon; I see it all the time. You’re busy doing a million things, but you’re in a fog about why.

Time to climb up above the murkiness, my friends.

And look at the big picture.

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I was recently asked about what to do when it feels like you need to change the core purpose of your business. Another person answered that “your core purpose is always to return money to your shareholders, that never changes.”

I believe that attitude is fifty years out of date.

Sure, if you choose to create a company which is merely about extracting money from your customers and giving it to your investors, fine. But that’s not the people I’m working with.

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We’re all looking for the magic key to managing employees. But despite all the support, the benefits, the encouragement … they never seem to care as much about the business as you do.

That’s natural. They haven’t poured their heart and soul into it for as long as you have. And, if you’re the owner, you may have your entire life savings tied up in this.

But it is possible to tap that energy, that passion, that caring.

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The world just changed its axis. Did you feel it?

Last week, 181 of the country’s biggest CEOs — representing 15 million employees and $7 trillion in revenues — came together to refute one of the core principles of business for the last fifty years.

That was Milton Friedman’s 1970 paper, The Social Responsibility of Business is to Increase its Profits. In it, he expanded that title to declare that there was no other responsibility of business than to return profits to its shareholders. Everything else — customers, employees, societal change — must be in service to the shareholders.

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IT STARTED WITH A WORLD backpacking trip.

Newlyweds Kelly Belknap and Matilda Sandström discovered the joy of generosity when they filled their pack at a local market, then passed out food as they met needy people during the day.

So they decided to launch a company!

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