You are currently browsing the tag archive for the ‘Purpose’ tag.

IT STARTED WITH A WORLD backpacking trip.

Newlyweds Kelly Belknap and Matilda Sandström discovered the joy of generosity when they filled their pack at a local market, then passed out food as they met needy people during the day.

So they decided to launch a company!

Read the rest of this entry »

Advertisements

WE FOCUS AN AWFUL LOT on product features. We’re faster, more powerful, more fully featured than the competition.

Honestly, a lot of customers are getting burned out on that.

They’re recognizing that “good enough” is plenty sufficient for most things in life. There are a few things that each person deeply cares about, but other things … it’s OK to not have the best.

Read the rest of this entry »

WE’VE ALL CREATED lots of marketing messages. Our products will solve this problem. We’ll make your life better. We’ll treat you great.

Those are fine. Even powerful and compelling.

But how does this benefit your employees?

Read the rest of this entry »

RUNNING A BUSINESS sure seems like a lot of work. I don’t want to disregard that.

But if that’s ALL it is, why bother? Go out and get a real job that’s less stress!

Let’s be honest: We do this because we find joy in the mission, the problem-solving, the control. There’s a lot of things which are a pain in the ***, but on the whole there’s a balance toward making the business work.

Read the rest of this entry »

RECENTLY I WAS READING an interview with Jay Gould, CEO of Interface Corp. He has wonderful experience leading a variety of companies, large and small.

He described a trend he’s noticed called “purpose-washing.” He uses it to describe companies that slap a message of purpose on their outreach to employees because they’ve heard that Millennials want that kind of thing.

That’s like declaring “New and Improved!!!!” because you want something to say on the box that looks exciting.

Read the rest of this entry »

YOUR PRIMARY VALUE as a leader is to give people direction, to align their work in order to achieve the large goals of the group.

But that’s the left-brain way of thinking. It’s fine and necessary as far as it goes, but it’s missing something.

Caring. Purpose. Passion.

Read the rest of this entry »

IT’S REALLY DEPRESSING how many people are disengaged from their jobs.

I’ve been there, and you probably have too.  It’s not a great feeling.

But guess what? As a leader and business owner, you have the great opportunity to do something about it for your people.  And it’s not rocket science.

Read the rest of this entry »

THIS WHOLE UNIVERSE SHOULDN’T EXIST.

How improbable is it that we’re here, that we have a wonderful existence with over 7 billion sharing a single planet?

Yet here we are.

Read the rest of this entry »

I

AM CONSTANTLY RUNNING ACROSS across smart and talented business leaders. And in conversation, I get the intensity of their passion. Yet when it comes to articulating that as a mission statement for employees, they end up with mush.

Our company exists to serve customers and improve lives through our market-leading products and services. We’re responsive, innovative, and deliver consistently high quality.

As said by every company ever. Who would claim they DON’T do that?

Read the rest of this entry »

WHAT DO YOU THINK when I say “business plan”?

Chances are you describe it with adjectives like overwhelming, tedious, and confusing.

Those kinds of descriptions will quickly put the whole exercise of business planning at the bottom of your list. After all, who wants tedium and overwhelm? It’s just easier to work on the day-to-day issues which are constantly swirling around like gnats.

What if business planning was joyful and amazing?
2017-04-03 It has to be beautiful
Read the rest of this entry »

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog categories

Advertisements