You are currently browsing the tag archive for the ‘Purpose’ tag.

WE’VE ALL CREATED lots of marketing messages. Our products will solve this problem. We’ll make your life better. We’ll treat you great.

Those are fine. Even powerful and compelling.

But how does this benefit your employees?

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RUNNING A BUSINESS sure seems like a lot of work. I don’t want to disregard that.

But if that’s ALL it is, why bother? Go out and get a real job that’s less stress!

Let’s be honest: We do this because we find joy in the mission, the problem-solving, the control. There’s a lot of things which are a pain in the ***, but on the whole there’s a balance toward making the business work.

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RECENTLY I WAS READING an interview with Jay Gould, CEO of Interface Corp. He has wonderful experience leading a variety of companies, large and small.

He described a trend he’s noticed called “purpose-washing.” He uses it to describe companies that slap a message of purpose on their outreach to employees because they’ve heard that Millennials want that kind of thing.

That’s like declaring “New and Improved!!!!” because you want something to say on the box that looks exciting.

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YOUR PRIMARY VALUE as a leader is to give people direction, to align their work in order to achieve the large goals of the group.

But that’s the left-brain way of thinking. It’s fine and necessary as far as it goes, but it’s missing something.

Caring. Purpose. Passion.

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IT’S REALLY DEPRESSING how many people are disengaged from their jobs.

I’ve been there, and you probably have too.  It’s not a great feeling.

But guess what? As a leader and business owner, you have the great opportunity to do something about it for your people.  And it’s not rocket science.

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THIS WHOLE UNIVERSE SHOULDN’T EXIST.

How improbable is it that we’re here, that we have a wonderful existence with over 7 billion sharing a single planet?

Yet here we are.

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I

AM CONSTANTLY RUNNING ACROSS across smart and talented business leaders. And in conversation, I get the intensity of their passion. Yet when it comes to articulating that as a mission statement for employees, they end up with mush.

Our company exists to serve customers and improve lives through our market-leading products and services. We’re responsive, innovative, and deliver consistently high quality.

As said by every company ever. Who would claim they DON’T do that?

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WHAT DO YOU THINK when I say “business plan”?

Chances are you describe it with adjectives like overwhelming, tedious, and confusing.

Those kinds of descriptions will quickly put the whole exercise of business planning at the bottom of your list. After all, who wants tedium and overwhelm? It’s just easier to work on the day-to-day issues which are constantly swirling around like gnats.

What if business planning was joyful and amazing?
2017-04-03 It has to be beautiful
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THERE ARE TIMES when it’s good to step back outside my business.

A great example is the discussion I had with someone this week, where we were talking about the larger picture around our country.

Despite all the anxiety this last year has produced, I find that we still have an amazing and unique form of government.  It’s not perfect by any means, but I have deep respect for something which has lasted well over 200 years.

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REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:

 

 

They’ve structured this as a non-profit, but they don’t necessarily have to.  I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.

What’s their true mission?  Selling coffee, of course.  But also job training, social network, and job creation for the huge diversity of refugees in the local area.  Coffee is the product, but social benefit is the purpose.

Go check them out!  www.refugecoffeeco.com

If someone were to create a video telling your deeper story, what would they focus on?

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