WHAT YOU’RE DOING IS WEIRD.
OK, so you’re in an ordinary industry. Delivering a product that’s great but not exactly … weird.
What I mean is that your values-based business is highly unusual and you’re getting all kinds of “advice” that you should be more ordinary. Color inside the lines. Even become a non-profit, if you’re trying to make the world a better place.




I’m convinced that deep down inside, and as social beings we want recognition from those we most care about.



manages the local