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HOW WELL DO YOU REWARD your employees for aligning with your company’s values?
OK, honestly, how many of your employees actually remember what your values are?
This is a critical question, because your people can only be expected to align with what they remember, and what is reinforced by your systems and culture.
That’s why I found the recent article by David Lee to be powerful: Read the rest of this entry »
It’s time to repair the damage.
That’s why I was so intrigued by a presentation I saw this week from Kathy Ziola at the ICF Colorado meeting.
Kathy has spent many years studying and teaching about Compassionate Conversations. As the head of Communication Works in Denver, she is dedicated to non-violent communication.
REFUGE COFFEE is an amazing business based in Clarkston, Georgia, in the US. I’m going to let this video speak for itself:
They’ve structured this as a non-profit, but they don’t necessarily have to. I’ve seen others who go the for-profit route, in order to maintain more freedom of operation.
What’s their true mission? Selling coffee, of course. But also job training, social network, and job creation for the huge diversity of refugees in the local area. Coffee is the product, but social benefit is the purpose.
Go check them out! www.refugecoffeeco.com
If someone were to create a video telling your deeper story, what would they focus on?
FORNEY INDUSTRIES is a powerful company in Fort Collins. Never heard of them?
Well, it’s nice to know that the family-owned business was born and raised in Fort Collins.
Forney Industries makes welding and metal-working equipment and parts. It’s a fabulous business, powered from a solid reputation for delivering top value since 1932.
With about 220 employees worldwide, most in Fort Collins, they deliver their products through hardware, farm & ranch, automotive aftermarket, and industrial distribution stores. They sell online, and their sales force also works directly with customers who do welding and metal working as a part of their business.
YOU CAN TRY TO FIND GREAT PEOPLE for your jobs, or you can attract those who will really be energized to work in your business.
I’ve talked about this before.
The problem is that our standard approach to finding employees is to describe the technical skills that are needed, the great benefits package, and … that’s about it. Potential employees really don’t know much about you and how you’re out to change the world.
You need to shift your thinking and change the messaging.
JUST TODAY I was speaking with a business leader who has some pieces of their purpose and mission, but not the whole thing.
This is more common than you’d think.
Here’s what it might look like. You started your business five years ago, with some thoughts about where it might go: Read the rest of this entry »
TOMORROW IS OUR Independence Day celebration in the USA. Many people will be taking the day off, and planning a summer holiday for the family.
Here’s the thing about our government: We always have plenty to complain and worry about. When they do stuff, we resist change. When they don’t do stuff, we complain that they’re gridlocked.
But let’s take a moment to realize what an asset our government is to our success in business Read the rest of this entry »
WE SEEM TO MEASURE EVERYTHING in terms of money.
And that’s useful, for sure. It gives us an easy way to compare value, to exchange value, and to measure things.
We have to be conscious that money is not the value itself.
THE GREAT DISCUSSION this week with Hugh Liddle and Jim Hamlin started some new momentum. I’m glad we could broadcast it to a worldwide audience.
For a Values Based Business, the concepts are simple but not easy to implement.
- Get clear on your mission/purpose/values
- Articulate why those deliver value for a customer
- Integrate those messages into your sales and marketing
Let me expand on that just a bit.
Read the rest of this entry »
THIS WEEK I HAD THE OPPORTUNITY to broadcast a wonderful discussion with my favorite sales wizards Hugh Liddle and Jim Hamlin. They’re doing wonderful stuff to bring honest, effective and non-sleazy selling into the world.
We explored the subject of values-based selling, obviously near and dear to my heart. When you’re in a business where your mission is an important part of your message, it takes special skills to incorporate that into selling.
Especially because most prospects have their guard up these days. At the first sniff of something that’s dishonest or inauthentic, you’ve lost them. Forever. Read the rest of this entry »