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YOUR PRIMARY VALUE as a leader is to give people direction, to align their work in order to achieve the large goals of the group.

But that’s the left-brain way of thinking. It’s fine and necessary as far as it goes, but it’s missing something.

Caring. Purpose. Passion.

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IT’S REALLY DEPRESSING how many people are disengaged from their jobs.

I’ve been there, and you probably have too.  It’s not a great feeling.

But guess what? As a leader and business owner, you have the great opportunity to do something about it for your people.  And it’s not rocket science.

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YOU WOULD LIKE TO THINK that a clear sense of mission straightens everything out.

And to a certain extent, it does.

But the truth is also that knowing where you’re going doesn’t mean that reality will line up to make your job easy.  You may be on a mission to save lives on the other side of town. Your sirens and flashing lights can help clear the road a bit, but the roads aren’t going to move to make your job easier.

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HAVING GROWN UP AROUND THE MOUNTAINS, I find this picture beautifully striking. Especially as it highlights that we NEVER get to see the stars this clearly anymore; they’re obscured by the light from our cities.

Being a business owner or leader has the same problem. We’re distracted from seeing the purity and beauty of the powerful WHY behind our business.
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BUSINESS IS ABOUT MAKING STUFF. Delivering to customers. Getting a return on your investment.

So it may seem weird that I use a fluffy word like “soul” to talk about a company.

But it’s a very real question, vitally important.

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DIVERSITY HAS BECOME WATERED DOWN. The honest truth that business in this country has adopted an attitude of “hire a racial minority and we’ll be good.”

I almost don’t even want to use the word any more, but there’s something important I’ve learned. We need to talk about it.

We all gravitate toward people and groups which are similar to us. I think it’s a hardwired aspect of being human, perhaps based on how our primitive ancestors maintained stable communities.

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TO BE HONEST, I’m not a huge fan of industry conferences.  I’ve done a lot of them over the years, and often they give me negligible value.

There’s some that are different.

For instance, last year I went to the Small Giants Summit in Denver, and it was inspiring and intensely valuable.

What was different?

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THIS IS AN AMAZING, wonderful day for Christians.  But if you don’t have a particularly Christian business, why is this important?

Because we’re real people.  And our employees.  And customers.

The human things matter.  It’s not like business is a machine we can set in the corner and ignore.

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WHEN YOU LIGHT SOMEONE ELSE’S CANDLE, your own flame is not diminished.

How incredibly unusual is that?  If I give you some of my money, I no longer have it.  When I give you my food, I can’t eat it myself.

We’ve built an entire world economy on the beliefs of scarcity, which makes supply and demand powerful forces.

Not everything is that way.

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NOBODY birds-216827_640CAN SUCCEED by themselves.  Well, at least not with any significant venture that we’re talking about in the business world.

There are several ways to get support from others:

  • Force them
  • Buy it from them (with money or goods)
  • Inspire them
  • Use the inspiration they already have

I hope you see why these methods become more powerful as you go down the list.

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