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YOU WOULD LIKE TO THINK that a clear sense of mission straightens everything out.

And to a certain extent, it does.

But the truth is also that knowing where you’re going doesn’t mean that reality will line up to make your job easy.  You may be on a mission to save lives on the other side of town. Your sirens and flashing lights can help clear the road a bit, but the roads aren’t going to move to make your job easier.

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UNCERTAINTY CAN DRIVE you nuts!

The market is shifting.  Regulations are up in the air.  Partners can be unpredictable.  Employees are, well, human.

As a business owner, your job is to create some stability despite all this shifting sand.  Sorry to give you the bad news, but it’s the only way you’ll make progress.

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ONE OF THE UNIVERSAL KEYS to getting stuff done is to focus.  Avoid distractions, concentrate on one thing, and you’ll actually move ahead faster.

I get that.  Especially in our highly distracted culture, you can spend your entire day just flitting from one shiny object to the next.

But there’s more to the story.

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THIS WHOLE UNIVERSE SHOULDN’T EXIST.

How improbable is it that we’re here, that we have a wonderful existence with over 7 billion sharing a single planet?

Yet here we are.

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YOU’RE VERY PASSIONATE about your mission. I get that. I wish everyone had that level of engagement with their business and job.

The dark side of that passion is that it can easily disconnect you from your customers.

How so?

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T

here are days when it all feels hopeless.

I get that; it happens to all of us. The question is: how do you know when to pull the plug entirely, rather than just suck it up?

Here’s where you want to start:

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HAVING GROWN UP AROUND THE MOUNTAINS, I find this picture beautifully striking. Especially as it highlights that we NEVER get to see the stars this clearly anymore; they’re obscured by the light from our cities.

Being a business owner or leader has the same problem. We’re distracted from seeing the purity and beauty of the powerful WHY behind our business.
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MANY CLIENTS I WORK WITH experience a sense of isolation.

It’s not that they don’t have lots of people around them, but that they’re stuck with the idea that they can’t open up to their friends, employees, and partners.  Sometimes that’s why they hire a coach.

We always find that there are more resources at hand, though.  It’s really more about getting hung up on the idea that you need to have all the answers, and look professional.

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OFTEN, PEOPLE BECOME PARALYZED by the tasks ahead.

If you think about it, though, the list of problems to be solved and tasks to be performed is ALWAYS infinite.  Infinite in the sense that it extends beyond our ability to keep them all in mind.

So it’s not a problem that’s unique to you.

But how do you stay away from getting depressed and paralyzed?

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PEOPLE GET HUNG UP on all the challenges they’re facing.  Big competitors.  Annoying customers.  Employee turnover.

But here’s the thing:  EVERYTHING has a good side and a bad side.

Often they’re two sides of the same coin.  For instance, the loss of a good employee can mean the opportunity to find someone who’s a superstar.

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