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THERE WAS AN INTERESTING QUESTION on Quora recently, posed by an entrepreneur who is feeling the pressure of competition from large multi-national corporations. It’s very worrisome for him, and he’s struggling to figure out how to compete against those with more resources and shady tactics.

But every advantage has a weakness built in.

When I worked for a huge Fortune 50 company, I saw this exact situation – but from the inside. I was working for a team that was chartered to find new products and services to invest in.

But it was an almost impossible situation.

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OVER THIRTY YEARS AGO, I ran across a striking company that thought differently than mine did.

They didn’t worry about the competition.  Really.

And not because they were ignorant or egotistical.  It’s because they realized that if they and all their competitors grew, it would create a whole new market.

Out of nothing.

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ACOUPLE OF WEEKS AGO I talked about expanding the way you look at employee satisfactionCar washIt turns out that similar concepts can be applied to your relationship with your customers and competition.

You can really get wrapped up in worrying about your competition.  You sell hamburgers, I sell hamburgers, there’s five other places down the street who sell hamburgers.  There’s only a limited number of people who want to BUY hamburgers on any particular day, so your mission is to steal those customers away from the competition.

I propose that this is the wrong way to look at it.

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