You are currently browsing the tag archive for the ‘Competition’ tag.

OVER THIRTY YEARS AGO, I ran across a striking company that thought differently than mine did.

They didn’t worry about the competition.  Really.

And not because they were ignorant or egotistical.  It’s because they realized that if they and all their competitors grew, it would create a whole new market.

Out of nothing.

Read the rest of this entry »

Advertisements

ACOUPLE OF WEEKS AGO I talked about expanding the way you look at employee satisfactionCar washIt turns out that similar concepts can be applied to your relationship with your customers and competition.

You can really get wrapped up in worrying about your competition.  You sell hamburgers, I sell hamburgers, there’s five other places down the street who sell hamburgers.  There’s only a limited number of people who want to BUY hamburgers on any particular day, so your mission is to steal those customers away from the competition.

I propose that this is the wrong way to look at it.

Read the rest of this entry »

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog categories