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T

he mission of your business is part of an amazing story.

That story starts with a cast of characters who encounter what seems to be an insurmountable barrier.  The tension mounts and the music swells.

Coming in to save the day is … your company!  The hero of the story, with your amazing product, an awesome culture, and a message which change these people’s lives.

It’s absolutely thrilling.

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THERE ARE TIMES when it’s good to step back outside my business.

A great example is the discussion I had with someone this week, where we were talking about the larger picture around our country.

Despite all the anxiety this last year has produced, I find that we still have an amazing and unique form of government.  It’s not perfect by any means, but I have deep respect for something which has lasted well over 200 years.

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PROGRESS COMES FROM BEING CLEAR. But of course it’s real easy to say that, right?

The problem is that it’s real easy to let the urgent overtake the important.  Constantly.

Here’s a simple example.  It seems like in between my meetings today, that I’ve been beating my email inbox back.  Right now it has 29 messages in it, but every time a new one comes in I have to pay attention.

Just in case it’s something urgent.

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