There are times when your business is facing the truly big choices.

M&A (mergers & acquisitions) or taking your company public are the events that bring lots of press attention, but for a smaller company there are many more modest examples:

  • Hiring your first employee
  • Putting a management layer in for the first time
  • Retiring from your business
  • Expanding from single-location to multiple-location
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If you’d like to hear more of the story behind what got me into my Business Coaching, check out my recent interview on The Reset Podcast!

Our dryer broke down yesterday, right in the middle of doing laundry. So I had the joy of sitting in the laundromat feeling quite annoyed.

It’s not like I didn’t have work to do!

But business DOES impinge on personal, and vice versa. If you just got beat up by a customer, there’s a good chance your family is going to feel the aftereffects.

We’d like to think that we can neatly compartmentalize these things.

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You can do nothing about the past. So business should all be about the future, right?

So why bother looking at stuff we can’t affect? Because of what you can learn from it.

If you think about it, that’s why we track metrics and measures – because of how it informs and supports decisions about the future.

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Your company is on a great and important mission. You’ve done the work to align your values and measures.

Fantastic!

And then you shoot yourself in the foot by being inconsistent. It’s a matter of trust.

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It may seem like the forces of darkness are out to get you. I feel like that myself sometimes.

If you have a deeper purpose or vision, though, you can cut through the darkness because it’s always available to you.

It’s even more fascinating to me that my light of inspiration can affect others even more than it does me. It’s infectious.

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What’s in it for me?

That’s a phrase which is particularly popular in sales, to help marketing and sales people to focus on the customer rather than themselves. WIIFM.

But do you want to be a self-focused person and leader?

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Milton Friedman declared that the primary purpose of a business is to make money. Over the course of the last century, we’ve kidded ourselves into thinking that this is the ONLY purpose of business.

But it’s not true.

The money is just a holding place for adding value to the world. Sure, you can transfer money to someone else and it makes them happy – but it hasn’t actually made the world a better place until someone uses it to DO something.

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My top priority is to protect my limited resources. And the only way I’ll win is to take some of yours.

This philosophy of scarcity is so incredibly powerful that we don’t even recognize that it’s as pervasive as the air we breathe.

But there is indeed another way. Not just for our personal lives, but for our businesses as well. The philosophy of abundance is rapidly changing our world – and for the better.

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Seth Silvers launched Story On in 2015 to help companies create amazing marketing strategies built on the power of stories. It’s a powerful concept, because stories operate at a much deeper level than traditional “features and functions” marketing. This approach can be absolutely transformational for attracting a loyal “tribe” of customers, donors, and employees.

Seth has had the opportunity to work with some great businesses on both a local and national level. Those successes grew into some extended engagements which, though valuable, began to draw Seth away from his core mission of helping purpose-driven businesses market with stories.

So he’s rebooting his approach, getting back to having a deeper impact with those clients for whom this will create true transformations.

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