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Recently we had some devastating fires whip through some small towns between Boulder and Denver, Colorado. Nothing could be done with the high winds we had that day, and a thousand families lost everything they own.

And yet, we are grateful for the limited loss of life. And millions of dollars were contributed by the community within a couple of days to help these folks get through the toughest times of their lives.

What do we learn for our businesses?

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T

here are days when it all feels hopeless.

I get that; it happens to all of us. The question is: how do you know when to pull the plug entirely, rather than just suck it up?

Here’s where you want to start:

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