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I used to think that the goal of life is to have things as comfortable as possible. Not working hard, but maybe sitting on the beach all day.

Jewel Mitchell on Unsplash

My perspective has changed. I’ve learned that some of the most joyful times come from working hard and making a contribution.

Those are pretty general criteria – “working hard” depends on what I’m good at and how frustrating the experience might be. “Making a contribution” depends a bit on whether people appreciate what I’ve done, but not always. Sometimes it’s the more general feeling that I’ve created value through my work.

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Customers are the lifeblood of a business. You’re delivering value to someone, and in return they pay you for that value.

So why do so many companies make it hard for an interested person to connect? It’s almost as if they don’t really want the business.

Sure, customers can be a pain sometimes. They … want stuff. They’d rather have it their way than the way you currently do it. But I assume you’d rather have customers than not. Right?

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