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For most of us, 2020 was a brutal year. I’m hopeful that 2021 will be better, but it’s going to be a slow improvement, likely with many false starts and surprises.

So how do we remain optimistic in an environment like this? It’s about the learning.

Challenges, problems and failures provide a richer learning environment than when things go well. I find that a bit annoying, but it’s true. It’s about being observant and thoughtful despite the emotional turmoil of things not going according to plan.

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A network designed for introverts? Sounds like an oxymoron!

Chrysta Bairre

So I was really intrigued to hear Chrysta Bairre talk about the group she founded back in 2017. She Goes High is a powerful women’s community focused on relationships, accessibility, support, development … created by and for introverts.

Don’t expect the usual barrage of elevator pitches in this group! Nope, introductions take place in a far more natural way.

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Perhaps you’ve noticed that some relationships have drifted a bit over the recent months. The fact is that all connections will tend to wither if not tended to, and communication has become difficult.

For me at least, it seems like I’m doing a lot more communicating than I did last year. With end-to-end Zoom meetings and a deluge of emails, I certainly am having many conversations. But are relationships suffering?

Well, there are different levels of communication. Humans are inherently social animals, and we need regular interaction to be happy and get things done. Yes, even introverts.

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What’s the motivation behind your marketing efforts?

This is a real struggle for many businesses right now, because many existing efforts don’t seem to be working. They’re advertising like crazy, but sales have dried up because customers are extraordinarily cautious.

And the strong “buy my stuff!!!” messages can seem overbearing and insensitive.

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Video conferencing has taken over our lives! Many of us are feeling the effects.

And the loss of human contact.

I was talking about this with a friend recently. She’s an expert in public speaking, and has been working with presenters to adapt themselves to the online format. The changes go a lot deeper than you might think!

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The world is made by us and what we do. The challenge is thinking that we’re individually so insignificant that we can’t possibly make a difference.

Here’s the way out of that fallacy: Maybe it doesn’t matter if you change the world, but instead just for one person at a time.

That particular employee. That one customer. Your child. Your neighbor.

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IWAS READING a powerful article recently about building a conscious company from a systems perspective. It got me thinking about the idea of how we tend to create success measures.

It matters because those measures drive all behavior in your company.

The question is: What if we would adopt our customers’ measures of success as our own? What would happen?

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OLD TOWN MEDIA has developed an amazing reputation in northern Colorado. They’re a creative and thorough marketing agency based in Fort Collins. With a love for office dogs!

Every time I hear someone mention this business, the same words keep popping up:

  • Small and personal
  • Amazing expertise

When I had the chance to chat with CEO and Founder Miles Kailburn recently. We talked about the phases they’ve gone through since starting the company in 2007.

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DISAGREEMENT IS NATURAL, because we’re human.

I’ve recently had to work on this, both for myself and for clients, and have some thoughts about building a graceful reconciliation.

It’s important to realize that you’ve entered a zone fraught with emotion, so treating this with logical arguments isn’t likely to end up with a great result.

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BUSINESS IS ABOUT MAKING STUFF. Delivering to customers. Getting a return on your investment.

So it may seem weird that I use a fluffy word like “soul” to talk about a company.

But it’s a very real question, vitally important.

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