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I just released a new webinar, so I wanted to make sure you’re able to take advantage of it. You can connect for free with the information down below – and these webinars are always live, not recorded.
I’m digging into the struggle that we all have with attracting the right customers. You may be lucky to have a sufficient flow of customers, but it’s easy to end up with ones who cause you more grief than they’re worth.
Plus, the revenue from these customers may be just fine, but what about the rest of the relationship? Because, if you’re following what I write, you probably have more impactful goals than just money. It’s your mission.
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At some point, you reach the end of your knowledge and expertise. You’re feeling exposed and vulnerable.
Especially if you feel you have to be the expert in the room.
The simplest, most powerful way out of this problem is just to … admit it. Tell the others that you’re at the end of what you know and need help.
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You have the power to make things easier or harder for your customers.
And for your employees, partners and community as well.
We all seem to complain a lot about how busy we are, how difficult life is, and how we feel everything is so complicated. A lot of that is just that we love to out-do each other on complaining, but there’s also some basic truth to it.
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The solar industry is growing, and rapidly. I’ve watched as the economics have shifted over the last couple of decades, and we’re now to the point where it can totally make sense to outfit your house or business with solar.
That’s why I was excited to speak with Ian Skor recently. He and his partner Andrew Lyle started Sandbox Solar in 2015, focused on serving clients here in northern Colorado. It’s mostly residential for right now, but both residential and commercial are growing rapidly.
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The work is never done. Ever.
It’s a fact of our modern life, really. And I’m sure you feel this in your business; there’s an infinite supply of stuff to be done and things to worry about.
The question is, though: What really matters?
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I ran across a really cool concept the other day called Pledge 1% Colorado. It’s a neat idea to support and encourage businesses to help nonprofits benefit from their company’s growth.
There’s no question that business leaders are looking for creative ways to have positive impact in their communities. It’s inspiring!
But there’s a flip side that you need to ask yourself:
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There are times when your business is facing the truly big choices.
M&A (mergers & acquisitions) or taking your company public are the events that bring lots of press attention, but for a smaller company there are many more modest examples:
- Hiring your first employee
- Putting a management layer in for the first time
- Retiring from your business
- Expanding from single-location to multiple-location
If you’d like to hear more of the story behind what got me into my Business Coaching, check out my recent interview on The Reset Podcast!
Our dryer broke down yesterday, right in the middle of doing laundry. So I had the joy of sitting in the laundromat feeling quite annoyed.
It’s not like I didn’t have work to do!
But business DOES impinge on personal, and vice versa. If you just got beat up by a customer, there’s a good chance your family is going to feel the aftereffects.
We’d like to think that we can neatly compartmentalize these things.
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You can do nothing about the past. So business should all be about the future, right?
So why bother looking at stuff we can’t affect? Because of what you can learn from it.
If you think about it, that’s why we track metrics and measures – because of how it informs and supports decisions about the future.
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