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THIS WHOLE UNIVERSE SHOULDN’T EXIST.
How improbable is it that we’re here, that we have a wonderful existence with over 7 billion sharing a single planet?
Yet here we are.
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YOU’RE VERY PASSIONATE about your mission. I get that. I wish everyone had that level of engagement with their business and job.
The dark side of that passion is that it can easily disconnect you from your customers.
How so?
HAVING GROWN UP AROUND THE MOUNTAINS, I find this picture beautifully striking. Especially as it highlights that we NEVER get to see the stars this clearly anymore; they’re obscured by the light from our cities.
Being a business owner or leader has the same problem. We’re distracted from seeing the purity and beauty of the powerful WHY behind our business.
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OFTEN, PEOPLE BECOME PARALYZED by the tasks ahead.
If you think about it, though, the list of problems to be solved and tasks to be performed is ALWAYS infinite. Infinite in the sense that it extends beyond our ability to keep them all in mind.
So it’s not a problem that’s unique to you.
But how do you stay away from getting depressed and paralyzed?
SEVERAL LEADERS I’VE WORKED WITH on business planning exercises recently have had a recurring theme pops up: Where do we start?
Many experts would start first with customers and their needs. If you have a wonderful idea, great, but quickly get to why anybody in the world would want to pay you for it.
And that’s a powerful starting point, but there’s an assumption hidden within it.
RECENTLY I HAD THE CHANCE to speak with several people who are struggling with direction in their business. They’re each working hard to deliver great products and services, but at the end of the day … it’s a lot of work with no forward movement.
Many can relate to this. And if you’re feeling lost, how do you think those around you feel?
Employees are just turning the crank.
Partners are uninspired and not feelin’ the love.
I
AM CONSTANTLY RUNNING ACROSS across smart and talented business leaders. And in conversation, I get the intensity of their passion. Yet when it comes to articulating that as a mission statement for employees, they end up with mush.
| Our company exists to serve customers and improve lives through our market-leading products and services. We’re responsive, innovative, and deliver consistently high quality. |
As said by every company ever. Who would claim they DON’T do that?
BUSINESS IS ABOUT MAKING STUFF. Delivering to customers. Getting a return on your investment.
So it may seem weird that I use a fluffy word like “soul” to talk about a company.
But it’s a very real question, vitally important.
ROBERTO VALDEZ RUNS AN AMAZING BUSINESS recycling mattresses here in Fort Collins.
His heart is in serving those who are looking to rebuild their lives after incarceration or drug addiction. In fact, that’s how he got engaged with Spring Back Mattress Recycling in the first place.
He created a new life based on the support and leadership of Christopher Conway, his boss and mentor. I met Christopher as well, a sincere man who’s on a mission to serve the community.
YOU’D LIKE FOR THE WORLD to be a safe place. After all, you’ve put your heart and soul into your business, and it would be terrible to have it fall apart.
So you try to play it safe.
But there are different kinds of safety. You could run close to the edge on being legal – but if you step over that edge, the regulators will shut you down. Permanently.
