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I recently had the opportunity to lead a workshop about building marketing from a strong foundation of mission or purpose. But there was a sticking point for many in the room: They weren’t the business owner, so they didn’t feel they had the right, or the power, to declare what their company’s mission might be.

And they were right. This is the kind of stuff that gets created by owners and executive teams and such.

But that’s not the end of the story!

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Ricardo-Semler-263x263RICARDO SEMLER created a company named SEMCO back in 1980, and has continued his amazing work since then.

Check out the video below, where you’ll hear about what SEMCO did to redesign its company with an absolute minimum of rules and obstacles.

No stable job roles.

No defined work hours, days, locations.

Freely open information sharing.

It’s stunning, because it breaks every convention we have about what a business is supposed to look like.  Read the rest of this entry »

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