You are currently browsing the tag archive for the ‘Customers’ tag.

SEVERAL LEADERS I’VE WORKED WITH on business planning exercises recently have had a recurring theme pops up:  Where do we start?

Many experts would start first with customers and their needs.  If you have a wonderful idea, great, but quickly get to why anybody in the world would want to pay you for it.

And that’s a powerful starting point, but there’s an assumption hidden within it.

Read the rest of this entry »

Advertisements

RECENTLY I HAD THE CHANCE to speak with several people who are struggling with direction in their business.  They’re each working hard to deliver great products and services, but at the end of the day … it’s a lot of work with no forward movement.

Many can relate to this.  And if you’re feeling lost, how do you think those around you feel?

Employees are just turning the crank.

Partners are uninspired and not feelin’ the love.

Read the rest of this entry »

COMPASSION Compassionis an interesting topic, so I was fascinated by a challenging article by Jeff Mowatt entitled Is compassion the fourth bottom line?

He makes a powerful argument that improving peoples’ lives can be just as important as any other business objective.  In fact, one could even state that it’s more important than any other objective, because it’s what makes a business sustainable.

Unfortunately, I think the evidence would show us that successful companies could rarely be described as compassionate – to customers, employees, or society.

At least the way we currently define success.

Read the rest of this entry »

Enter your email address to follow this blog and receive notifications of new posts by email.

Blog categories

Follow my Tweets @carldier