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How enthusiastic are your customers about your products? Your company?

Of course, you have the most amazing products and services. You strive every day to promote them and to constantly improve them. That’s fantastic.

But … enthusiasm for your company? That’s harder to answer.

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They’re that wonderful customer. You’ve worked with them for years, but now they’re gone.

This has happened to my clients on occasion, and it really hurts. It can shake them to their foundation if they let it.

Here’s how I’ve helped pull them back from the ledge.

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I just released a new webinar, so I wanted to make sure you’re able to take advantage of it. You can connect for free with the information down below – and these webinars are always live, not recorded.

I’m digging into the struggle that we all have with attracting the right customers. You may be lucky to have a sufficient flow of customers, but it’s easy to end up with ones who cause you more grief than they’re worth.

Plus, the revenue from these customers may be just fine, but what about the rest of the relationship? Because, if you’re following what I write, you probably have more impactful goals than just money. It’s your mission.

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You have the power to make things easier or harder for your customers.

And for your employees, partners and community as well.

We all seem to complain a lot about how busy we are, how difficult life is, and how we feel everything is so complicated. A lot of that is just that we love to out-do each other on complaining, but there’s also some basic truth to it.

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RECENTLY I WAS TALKING with a colleague this week at a Conscious Capitalism meeting. We were exploring why customers should even care about the character of your business.

It’s a great question, and an area which is shifting.

Customers look for the best deal, right? So they’re not going to let you get away with even two percent higher prices just because you think you’re the “good guy” in the industry. But there are many, many counter-examples.

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AS I WAS DRIVING DOWN THE STREET YESTERDAY, I saw a business proudly displaying a sign out front:

“We care about our customers and what’s best for them”

This kind of thing just drives me crazy. Seriously, somebody thought this would be an effective marketing strategy?

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IWAS READING a powerful article recently about building a conscious company from a systems perspective. It got me thinking about the idea of how we tend to create success measures.

It matters because those measures drive all behavior in your company.

The question is: What if we would adopt our customers’ measures of success as our own? What would happen?

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YOU’RE VERY PASSIONATE about your mission. I get that. I wish everyone had that level of engagement with their business and job.

The dark side of that passion is that it can easily disconnect you from your customers.

How so?

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SEVERAL LEADERS I’VE WORKED WITH on business planning exercises recently have had a recurring theme pops up:  Where do we start?

Many experts would start first with customers and their needs.  If you have a wonderful idea, great, but quickly get to why anybody in the world would want to pay you for it.

And that’s a powerful starting point, but there’s an assumption hidden within it.

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RECENTLY I HAD THE CHANCE to speak with several people who are struggling with direction in their business.  They’re each working hard to deliver great products and services, but at the end of the day … it’s a lot of work with no forward movement.

Many can relate to this.  And if you’re feeling lost, how do you think those around you feel?

Employees are just turning the crank.

Partners are uninspired and not feelin’ the love.

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