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I recently had the opportunity to lead a workshop about building marketing from a strong foundation of mission or purpose. But there was a sticking point for many in the room: They weren’t the business owner, so they didn’t feel they had the right, or the power, to declare what their company’s mission might be.

And they were right. This is the kind of stuff that gets created by owners and executive teams and such.

But that’s not the end of the story!

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Several things happened to me recently which reminded me that … the beauty in life comes from what also makes it messy.

I tend to be an organized guy, so it doesn’t feel comfortable when I’m dealing with things outside my control. I like to have a plan.

But I was part of an event organizing team recently, and the event was truly amazing. Yet it wasn’t as structured and tightly controlled as I would normally prefer. So why did it work so well?

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