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I recently had the opportunity to lead a workshop about building marketing from a strong foundation of mission or purpose. But there was a sticking point for many in the room: They weren’t the business owner, so they didn’t feel they had the right, or the power, to declare what their company’s mission might be.
And they were right. This is the kind of stuff that gets created by owners and executive teams and such.
But that’s not the end of the story!
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PART OF THE REASON someone starts a business is because they want to be free of corporate work.
That’s wonderful, but then you find that you’re even MORE constrained by what it means to run a company. And, of course, you’re the last one to get paid.
Here’s the funny thing: the freedom is all in your own mind. How so?
The Values-Based Business 