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I’ve written profiles for about 80 values-driven businesses, and one of them shut down last week. As I think about it, there are probably 7 or 8 which have failed in the last five years.

That’s better than average, actually, as the SBA estimated that 95% of startups don’t survive their first five years. But it’s not a comforting thought.

As someone who is trying to do something special, even world-changing, in your business, why don’t statistics like this cause you to just give up?

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THERE’S A WELL WORN STATISTIC below-257882_640which states that 95% of businesses fail in five years.  Or something like that.

I’m not even going to bother looking it up, because it doesn’t matter.

This is just a way to discourage people, to make me somehow feel better than you because I was able to land a real job while you’re … frittering your life away trying to do that “start your own business thing.”

It’s not real.

And it doesn’t matter.

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