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Ghosting during the employee recruiting process seems to still be increasing.

I have to say that it’s the dumbest way to treat people if you really do want to find and keep great employees. But I get that it’s a way to avoid an uncomfortable conversation and that you’re “too busy” to follow up with all those recruits.

It’s still foolish.

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Newspaper brandsCOMPANIES SPEND AN INCREDIBLE amount on their marketing image.  But how often do you really see a brand message that well represents what that business actually delivers?

We’re really much more interested in how they behave than how they advertise.

I had a wonderful discussion this week with a group of Christian businesspeople, and we had a chance to explore this topic.

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