You are currently browsing the tag archive for the ‘Reputation’ tag.

Newspaper brandsCOMPANIES SPEND AN INCREDIBLE amount on their marketing image.  But how often do you really see a brand message that well represents what that business actually delivers?

We’re really much more interested in how they behave than how they advertise.

I had a wonderful discussion this week with a group of Christian businesspeople, and we had a chance to explore this topic.

Read the rest of this entry »

Enter your email address to follow this blog and receive notifications of new posts by email.