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IN THE 1960s, Paul Simon wrote a song entitled Fakin’ It. Here’s the second verse:
I’m such a dubious soul,
And a walk in the garden
Wears me down.
Tangled in the fallen vines,
Pickin’ up the punch lines,
I’ve just been fakin’ it,
Not really makin’ it.
This really speaks to the imposter syndrome which strikes a great many business leaders.
The truth is that we all feel weak and unsettled inside. We all feel like we’re fakin’ it.
BLUE FEDERAL CREDIT UNION is a 65 year old newbie.
OK, I’d better explain.
This great company recently re-branded after the merger of Warren Federal Credit Union and Community Financial Credit Union, creating a name which evokes their background in serving military personnel. It also captures their culture of optimistically building toward a future of unlimited possibilities.
It makes for a cool logo, too – bonus!
LAST WEEK I talked about marketing to your customers, versus actually delivering what you promise.
It turns out that this is even more critical for your employee base.
If you screw up with a customer, you can convince yourself that there’s plenty more where they came from.
THIS WEEK I had the opportunity to participate in a very interesting discussion around the topic of brand-building. This was an EntrepreNerds meeting focused on the books Unlabel: Selling You Without Selling Out by Marc Ecko and Contagious: Why Things Catch On by Jonah Berger. Both were worth the read and had some good lessons.
What struck me most profoundly was digging into the topic of authenticity. There’s actually a number of interesting dimensions to this concept: Read the rest of this entry »
MOST COACHES I’ve met entered this field because they have a deep and abiding passion for helping others to succeed. Often this is based on a deep appreciation for the support that they’ve received from others during their lifetime.
Then you start a coaching business.
This can be a startling experience for new coaches, because you quickly find that your job is now marketing and sales. If people don’t know about you and the value coaching can provide, they won’t hire you. And you got into this profession because you wanted to help people.
Coaching and marketing are different skills, and you need to master both.