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PEOPLE ARE ALWAYS STRIVING for improvement. And visionaries paint an attractive picture of the future.

Leaders are the ones who can make the connection between the two.

The challenge is to pick a vision which is attractive, believable, and attainable. But you may have discovered that each of these is squishy, with lots of room for challenges.

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THIS WEEK I had the opportunity to participate in a very interesting discussion around the topic of brand-building.  This was an EntreprenerdsEntrepreNerds meeting focused on the books Unlabel: Selling You Without Selling Out by Marc Ecko and Contagious: Why Things Catch On by Jonah Berger.  Both were worth the read and had some good lessons.

What struck me most profoundly was digging into the topic of authenticity.  There’s actually a number of interesting dimensions to this concept: Read the rest of this entry »

MOST COACHES I’ve met entered this field because they have a deep and abiding passion for helping others to succeed. Often this is based on a deep appreciation for the support that they’ve received from others during their lifetime.

Then you start a coaching business.

This can be a startling experience for new coaches, because you quickly find that your job is now marketing and sales. If people don’t know about you and the value coaching can provide, they won’t hire you. And you got into this profession because you wanted to help people.

Coaching and marketing are different skills, and you need to master both.

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