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What’s the motivation behind your marketing efforts?

This is a real struggle for many businesses right now, because many existing efforts don’t seem to be working. They’re advertising like crazy, but sales have dried up because customers are extraordinarily cautious.

And the strong “buy my stuff!!!” messages can seem overbearing and insensitive.

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At some point, you reach the end of your knowledge and expertise. You’re feeling exposed and vulnerable.

Especially if you feel you have to be the expert in the room.

The simplest, most powerful way out of this problem is just to … admit it. Tell the others that you’re at the end of what you know and need help.

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MANY CLIENTS I WORK WITH experience a sense of isolation.

It’s not that they don’t have lots of people around them, but that they’re stuck with the idea that they can’t open up to their friends, employees, and partners.  Sometimes that’s why they hire a coach.

We always find that there are more resources at hand, though.  It’s really more about getting hung up on the idea that you need to have all the answers, and look professional.

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