You are currently browsing the tag archive for the ‘Customer experience’ tag.

Last week I talked about creating delightful experiences for customers. But I have to be fair and admit that there’s a flip side as well.

This came to mind just yesterday when I got a new tool for my woodshop. The tool is great, although the assembly instructions weren’t as uniform in their detail as I would have liked.

Then I came to the registration card.

Read the rest of this entry »

Enter your email address to follow this blog and receive notifications of new posts by email.