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Last week I talked about creating delightful experiences for customers. But I have to be fair and admit that there’s a flip side as well.

This came to mind just yesterday when I got a new tool for my woodshop. The tool is great, although the assembly instructions weren’t as uniform in their detail as I would have liked.

Then I came to the registration card.

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This week’s idea is very straightforward, but I’m often surprised to see how many people struggle with the idea.

When I do something which is remotely complicated, I look for whether it’s worth turning it into a process. When I write these articles, for instance, it’s based on a template that I created many years ago. And I use a simple three-step process to find and include the graphics.

Why would I bother? This is pretty simple, right?

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The first time I saw a work like this, it just blew me away. With such intricacies and powerful colors, I couldn’t even imagine how someone had thought of such a thing. Much less created it.

After I saw an artist create the painting, my respect changed … to their accuracy and how they used this abstraction to evoke emotions.

I’ve realized that this applies to business too! Much of what we do might seem like magic, but that’s not where the skill lies.

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