KELLER WILLIAMS
REALTY is the largest real estate franchise company in North America, with over 100,000 associates in 700 offices and twelve countries. They have grown rapidly since being started in 1983.
But that’s not the real story.
This company is really, seriously, passionately, designed around the agents who provide such great service for their clients.
AND PATRICK ARCHAMBEAU have a neat little window-washing business here in northern Colorado. They’re focused, professional, and dedicated to building their loyal client base.
is an interesting topic, so I was fascinated by a challenging article by Jeff Mowatt entitled
I talked about
IS PERHAPS the wrong question.

WE HAD AN INTERESTING DISCUSSION over lunch, about the value of identifying your brand with your own name. It’s a conundrum, so I thought I could throw it out for a larger audience.