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Why is it that apologizing is one of the hardest things to do? Because it injures your pride.

I had this lesson smack me in the face a couple of times recently. It can be so difficult to admit I made a mistake, take responsibility, and apologize to those on the receiving end.

Maybe you’re human, too, and run into this at times. With your family, employees, or community.

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YOU’RE SCARED TO TAKE the next step.

And it’s not even a bet-the-farm situation, where you have to put everything on the line.  This is actually a reasonable decision, but you’re stuck on tradeoffs between different requirements and points of view.

There’s a way to break out of this paralysis.

Scientific researchers run experiments, and huge progress is made.  So let’s do the same thing here.

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vwRECENTLY WE FOUND OUT that Volkswagen has been taking illegal steps to evade emissions regulations on their diesel vehicles.

That’s been publicized broadly, so I don’t need to talk about what they did.  Instead, I’d like to point out some cautions about WHY they did it.

Because it’s something which can affect each of us in our businesses.

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