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IT‘S DARN HARD to start a business.

depressionI was speaking with a gentleman this week whom I had met a couple of months ago.  He had an interesting and unique business idea, but has been struggling to gain traction.

So a couple of weeks ago, he had to go get a full time job.

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THERE’S A WELL WORN STATISTIC below-257882_640which states that 95% of businesses fail in five years.  Or something like that.

I’m not even going to bother looking it up, because it doesn’t matter.

This is just a way to discourage people, to make me somehow feel better than you because I was able to land a real job while you’re … frittering your life away trying to do that “start your own business thing.”

It’s not real.

And it doesn’t matter.

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SOCKS FOR BROGAVIA! was started in 2012 after Jed Arlsen toured Eastern Europe on a mission trip.  Impressed with the beautiful artistry of their work, he saw the opportunity to benefit starving workers by selling their products in the U.S.

With a whole bunch of hard work and dedication, Jed was able to get the socks in 26 stores for the Christmas season.  Customers were amazed at the craftsmanship and fine Brogavian Highlands Goat hair, and the products flew off the shelves.

A week after Christmas, the entire business fell apart as it was discovered that hot water washing caused the products to fall apart in a mess at the bottom of the washer.  The company was bankrupt within two months.

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LAST WEEK’S post When do you change your values? has generated some discussion.  I try to get people to add comments to the blog posts, but some end up in LinkedIn or Facebook or as personal emails to me.  C’est la vie, I guess.

It is quite possible that you’ll be faced with a fundamental decision.  You tried to build a business out of the idea of benefiting a particular needy group, but after three years you just haven’t been able to figure out how to make the company sustainable.  If you don’t have enough revenue, the business will eventually die.

And you certainly aren’t benefiting yourself OR that needy group if it’s not sustainable.

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