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OVER THIRTY YEARS AGO, I ran across a striking company that thought differently than mine did.

They didn’t worry about the competition.  Really.

And not because they were ignorant or egotistical.  It’s because they realized that if they and all their competitors grew, it would create a whole new market.

Out of nothing.

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TRUE CONFESSION: I never get significant results by myself.  Even as a one-person business, I rely on a great number of others to support me and magnify my impact.

I suspect you have the same kind of reliance on others.

The first category is those people who help me produce what I do.  That includes development and delivery of my services.  If I were producing a physical product, I’d need design, production and inventory.  Those might be done inside the business, but a lot of it depends on suppliers, consultants, partners, and so on.

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