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RECENTLY I HAD the opportunity to participate in a discussion about the newly emerging specialty of investing – called Impact Investing.

The idea is basically that you, as an investor, can decide to put your money where it will advance the causes that you’re most passionate about. It’s obviously an outgrowth of specialized investment funds which focused on avoiding fossil fuels, or promoting societal contribution, or whatever. That’s been going on for decades.

But Impact Investing is newer and more sophisticated. It’s especially interesting for mission-driven companies, because it addresses questions like:

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IT STARTED WITH A WORLD backpacking trip.

Newlyweds Kelly Belknap and Matilda Sandström discovered the joy of generosity when they filled their pack at a local market, then passed out food as they met needy people during the day.

So they decided to launch a company!

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OVER THIRTY YEARS AGO, I ran across a striking company that thought differently than mine did.

They didn’t worry about the competition.  Really.

And not because they were ignorant or egotistical.  It’s because they realized that if they and all their competitors grew, it would create a whole new market.

Out of nothing.

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TRUE CONFESSION: I never get significant results by myself.  Even as a one-person business, I rely on a great number of others to support me and magnify my impact.

I suspect you have the same kind of reliance on others.

The first category is those people who help me produce what I do.  That includes development and delivery of my services.  If I were producing a physical product, I’d need design, production and inventory.  Those might be done inside the business, but a lot of it depends on suppliers, consultants, partners, and so on.

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