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Wouldn’t it be nice if plans always worked? But they don’t.

The problem, of course, is that Reality continues to do what it wants, despite the best planning. It sure would be nice if the rest of the world lined up the way I want, but rarely does it work out that way.

So why bother? Why not just spend every moment just responding to whatever’s thrown my way, with all the cleverness and energy I can muster?

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THERE WAS AN INTERESTING QUESTION on Quora recently, posed by an entrepreneur who is feeling the pressure of competition from large multi-national corporations. It’s very worrisome for him, and he’s struggling to figure out how to compete against those with more resources and shady tactics.

But every advantage has a weakness built in.

When I worked for a huge Fortune 50 company, I saw this exact situation – but from the inside. I was working for a team that was chartered to find new products and services to invest in.

But it was an almost impossible situation.

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