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I spoke recently with a business owner who’s getting depressed about so many opportunists entering his industry. He’s worked hard to establish himself as honest and credible, while others merely come in to harvest profit and then move on.

As we talked, though, we realized that this is part of the nature of an emerging industry.

Many of you are familiar with the concept that products have life cycles. Geoffrey Moore broke it down this way in Crossing the Chasm:

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