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We have this tendency to make things too complex in business. I spent many years of my career doing just that – trying to cover all the cases and contingencies.

But at its core, business is very simple. You sell something that people value, and they give you money because you’re solving a problem or serving a need. And you do it efficiently enough so the business can continue.

But “the devil is in the details”, right? Absolutely.

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The world is an incredibly complicated place, and it drives me nuts sometimes.

Just when I think I’ve teased apart one problem, I find it’s connected to something else. And on and on!

So how should we deal with this fact of life?

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You have the power to make things easier or harder for your customers.

And for your employees, partners and community as well.

We all seem to complain a lot about how busy we are, how difficult life is, and how we feel everything is so complicated. A lot of that is just that we love to out-do each other on complaining, but there’s also some basic truth to it.

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