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What’s the motivation behind your marketing efforts?

This is a real struggle for many businesses right now, because many existing efforts don’t seem to be working. They’re advertising like crazy, but sales have dried up because customers are extraordinarily cautious.

And the strong “buy my stuff!!!” messages can seem overbearing and insensitive.

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Last week I talked about asking for and getting help when you really need it. And right now, a lot of people need help.

So it’s also a time of giving – which may feel silly when you yourself are struggling. But there are some solid reasons why this can be so powerful.

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I ran across a really cool concept the other day called Pledge 1% Colorado. It’s a neat idea to support and encourage businesses to help nonprofits benefit from their company’s growth.

There’s no question that business leaders are looking for creative ways to have positive impact in their communities. It’s inspiring!

But there’s a flip side that you need to ask yourself:

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THE CRAFT BEER SCENE in Northern Colorado is pretty crowded. But Horse & Dragon Brewing stands out from the crowd because of their character.

Carol and Tim Cochran started this business in 2014, based on a long passion for craft beer and a desire to make their home in Fort Collins after living in other states and countries.

And the beer’s pretty good – of course I’ve had to do plenty of research for this story.  But there’s a lot of great brewers in the area.

It’s the culture of this company which makes it special.

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Community FoundationCOMMUNITY FOUNDATION of Northern Colorado is a local organization which helps connects peoples’ (and companies’) charitable strategies to the causes they support.

I had never heard of such a thing, so when I talked with Ray Caraway, their President, it really opened my eyes.

Their business proposition is fairly simple:
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