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It’s straightforward to fight AGAINST something – injustice, your competition, even government regulation. In fact, we often use that as the first definition of “fight.”

Ian Stauffer on Unsplash

My observation is that fighting FOR something is actually more powerful, more motivating, and attracts more helpers. But it’s a bit harder, because you have to have a compelling view of that positive thing you’re fighting for.

Fighting against something is based on fear. But the first response to fear is simply to run away in whatever direction occurs to you at that moment.

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Humans, like all animals, have survived because we look for signals of danger.

Olesya Yemets on Unsplash

This is a deep-seated tendency. It helps survival, but it’s not so good for rational thinking and empathy. It’s part of that lizard brain back there.

What’s the problem? Well, a sense of fear pushes you toward reactive thinking rather than thoughtful planning. Which is great when you have just seconds to respond, but not so great in most situations in modern life.

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Some industries are getting more nervous.

Tariffs. Wars. Interest rates. Softer consumer confidence.

The question is what you choose to do with all this swirling information. Because it’s always something. If you want a reason to avoid committing to a decision, there’s always something you can blame it on.

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We are trained to operate our businesses, and our lives, out of a fear-based mentality.

If that sounds rather severe, just look around. We’re focused on restrictions and limitations. We’re constantly on the defensive, protecting from every danger.

It’s not just you. This is what our ancestors learned when attempting to survive day to day.

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fearWE SPENT THE LAST SIX MONTHS focusing on, and often dreading, the outcome of the US presidential election.

There really was no reason to be paralyzed, but it seems that’s where a lot of business owners went to.

So it’s time reflect.  In business, stuff constantly changes.  New competitors come on the scene.  Technology advances.  Regulations shift.

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vision boardSTARTING UP A BUSINESS can be a real challenge.

Let me revise that.

For most people, we struggle with what it takes.  But I met a guy this week who’s started up so many ventures that it boggles the mind.  And many, if not most, were quite successful.

He’s that “serial entrepreneur” that we tend to laud and admire.

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