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MOST COACHES I’ve met entered this field because they have a deep and abiding passion for helping others to succeed. Often this is based on a deep appreciation for the support that they’ve received from others during their lifetime.

Then you start a coaching business.

This can be a startling experience for new coaches, because you quickly find that your job is now marketing and sales. If people don’t know about you and the value coaching can provide, they won’t hire you. And you got into this profession because you wanted to help people.

Coaching and marketing are different skills, and you need to master both.

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