I’ve been pondering lately how I can possibly make a difference when we have such huge, intractable problems. I’m just one person with limited resources.

It feels hopeless.

But the truth is that big changes are made in small increments. Even though it may feel ineffective at times.

That’s exactly why big things like mission and strategy and values matter. Because those are the tools which keep us on course. Every little decision, by every individual, every day.

It adds up.

And, in the end, you may not fix all the problems in the world. I doubt I will either. But if it makes a difference to a few people, even in small ways, that makes for a good life.

And a good business.