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THIS WEEK I had the opportunity to participate in a very interesting discussion around the topic of brand-building.  This was an EntreprenerdsEntrepreNerds meeting focused on the books Unlabel: Selling You Without Selling Out by Marc Ecko and Contagious: Why Things Catch On by Jonah Berger.  Both were worth the read and had some good lessons.

What struck me most profoundly was digging into the topic of authenticity.  There’s actually a number of interesting dimensions to this concept: Read the rest of this entry »

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