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Most businesses are quite complicated. With customers, employees, partners, regulations, financials, industry dynamics … it’s a whole lot to wrap your mind around.

Don’t get me wrong — that’s all necessary.

The problem is that your team can get lost in all that detail. The larger the organization, the smaller each person’s contribution feels. So motivation slowly ebbs and nobody even notices.

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We have this tendency to make things too complex in business. I spent many years of my career doing just that – trying to cover all the cases and contingencies.

But at its core, business is very simple. You sell something that people value, and they give you money because you’re solving a problem or serving a need. And you do it efficiently enough so the business can continue.

But “the devil is in the details”, right? Absolutely.

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