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The world just changed its axis. Did you feel it?

Last week, 181 of the country’s biggest CEOs — representing 15 million employees and $7 trillion in revenues — came together to refute one of the core principles of business for the last fifty years.

That was Milton Friedman’s 1970 paper, The Social Responsibility of Business is to Increase its Profits. In it, he expanded that title to declare that there was no other responsibility of business than to return profits to its shareholders. Everything else — customers, employees, societal change — must be in service to the shareholders.

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