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BRENÉ BROWN IS AN AMAZING storyteller, researcher, and expert in social sciences.
I hope you’ve had a chance to see some of Brené’s amazing TED Talks in the area of vulnerability. They’re insightful and powerful.
I’ve been making the connection between this topic and the clients I’m working with. Because starting and leading a mission-driven business takes courage.
ARE YOU DOING SOMETHING AMAZING in your business?
I’m seeing a powerful trend in 2015 and 2016 of companies which are out to change the world. Or at least their corner of the world.
It’s almost as if people are waking up to the fact that there’s more to life than money. Not that money’s bad, but that it doesn’t actually change the world for the better until you apply it to making something better.
LATELY I’VE BEEN WORKING with an increasing number of business owners who are out to change the world — in great ways!
For instance, I spoke with the head of a local medical clinic who is tackling the rapidly escalating costs head-on. They’re using a different model that relies much less on insurance companies, helping to give patients the tools they need to keep themselves healthy.
I can point to the rapid growth in what had been called “alternative medicine” but in fact is now quite mainstream. Chiropractors, acupuncturists, herbalists and naturopaths abound.
THIS WEEK I WAS HONORED to give a presentation for Fort Collins Startup Week titled Build Your Business on a Powerful Mission. We had a great discussion and explored some really neat territory about mission-driven startups.
Feel free to contact me if you’d like to hear more.
One of the participants asked a really great question: What does a mission statement actually look like? You need to capture something with power and clarity when you’re looking for great partners, employees, and investors.
I promised that I’d expand on the answer to that question here.
THE GREAT DISCUSSION this week with Hugh Liddle and Jim Hamlin started some new momentum. I’m glad we could broadcast it to a worldwide audience.
For a Values Based Business, the concepts are simple but not easy to implement.
- Get clear on your mission/purpose/values
- Articulate why those deliver value for a customer
- Integrate those messages into your sales and marketing
Let me expand on that just a bit.
Read the rest of this entry »
THIS WEEK I HAD THE OPPORTUNITY to broadcast a wonderful discussion with my favorite sales wizards Hugh Liddle and Jim Hamlin. They’re doing wonderful stuff to bring honest, effective and non-sleazy selling into the world.
We explored the subject of values-based selling, obviously near and dear to my heart. When you’re in a business where your mission is an important part of your message, it takes special skills to incorporate that into selling.
Especially because most prospects have their guard up these days. At the first sniff of something that’s dishonest or inauthentic, you’ve lost them. Forever. Read the rest of this entry »
JOHN MORRIS HAS AN AMAZING STORY.
After a devastating snowboarding accident in 2005, John went through all kinds of turmoil. He’ll be incapacitated for the rest of his life.
But that propels him into making an amazing contribution to the disabled community. Read the rest of this entry »
EVERYONE SHOULD HAVE SUPPORTERS. 
Humans are social beings, and we have a fundamental need to be encouraged, even to look good in front of others.
In business this can be particularly difficult. A company is a bit of a faceless entity, so people aren’t as accustomed to stating things in a polite way like they would to someone’s face.
Quite likely, you’re awash in a sea of criticism.
OUR COMMUNITIES ARE DIVIDED by languages and cultures. ShareLingo is a new company that’s taking this challenge head on.
There are a lot of language education programs and tools out there. You can purchase programs for your PC, connect with online resources, and take classes at school.
ShareLingo has a different approach: To focus on co-learning, forming community and personal friendships.
MY FATHER DIED in 1994 after a six month battle with cancer. It wasn’t an easy time, but the help given us by Hospice was a godsend. It made all the difference in the world, and saved our relationships.
I had the opportunity this week to speak with Deanna Cochran, founder of Quality of Life Care in Austin, Texas. Her specialty is as an End of Life Doula, a field I’d never heard of before.
The Values-Based Business 