THIS WEEK I HAD THE OPPORTUNITY to broadcast a wonderful discussion with my favorite sales wizards Hugh Liddle and Jim Hamlin. They’re doing wonderful stuff to bring honest, effective and non-sleazy selling into the world.
We explored the subject of values-based selling, obviously near and dear to my heart. When you’re in a business where your mission is an important part of your message, it takes special skills to incorporate that into selling.
Especially because most prospects have their guard up these days. At the first sniff of something that’s dishonest or inauthentic, you’ve lost them. Forever.
So if you want to look into how you’re using your purpose and values as part of your sales process, check it out here!