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Seth Silvers launched Story On in 2015 to help companies create amazing marketing strategies built on the power of stories. It’s a powerful concept, because stories operate at a much deeper level than traditional “features and functions” marketing. This approach can be absolutely transformational for attracting a loyal “tribe” of customers, donors, and employees.
Seth has had the opportunity to work with some great businesses on both a local and national level. Those successes grew into some extended engagements which, though valuable, began to draw Seth away from his core mission of helping purpose-driven businesses market with stories.
So he’s rebooting his approach, getting back to having a deeper impact with those clients for whom this will create true transformations.
Read the rest of this entry »JANUARY is a great time to start out with a clean slate.
Perhaps you’ve heard of the powerful concept called “zero based budgeting.” The idea is that you start from scratch and justify EVERY penny you’re spending. Sounds painful, huh?
But there are times when you just get so much stuff built up around your plans and obligations that you lose sight of what’s truly important.
The Values-Based Business 