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A COUPLE OF WEEKS AGO I talked about how generosity brings loyalty. Well, it’s time to take this to the next level!
Employees who are loyal stick around. OK, that’s pretty basic; it’s kind of the definition of “loyal.”
Why do they hang with you through good times and bad? Because they figure they’re doing something valuable, and they enjoy it.
J OSH DAPKUS 
manages the local Bayada Home Health Care marketing group. I confess that I wasn’t really aware of this company, but the more I find out the more impressed I am. Bayada has a range of services to help those wanting caring, supportive health care in the home.
But this isn’t really about the company. It’s about Josh’s journey to get to this destination.
Josh was strongly motivated by his grandmother’s experience with dementia. As you might imagine, this was stressful for him and the whole family. And it convinced him that he would love to spend his life helping others with these challenges.
NOBODY 
CAN SUCCEED by themselves. Well, at least not with any significant venture that we’re talking about in the business world.
There are several ways to get support from others:
- Force them
- Buy it from them (with money or goods)
- Inspire them
- Use the inspiration they already have
I hope you see why these methods become more powerful as you go down the list.
The Values-Based Business 