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I just released a new webinar, so I wanted to make sure you’re able to take advantage of it. You can connect for free with the information down below – and these webinars are always live, not recorded.

I’m digging into the struggle that we all have with attracting the right customers. You may be lucky to have a sufficient flow of customers, but it’s easy to end up with ones who cause you more grief than they’re worth.

Plus, the revenue from these customers may be just fine, but what about the rest of the relationship? Because, if you’re following what I write, you probably have more impactful goals than just money. It’s your mission.

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DO YOU HAVE DIFFICULTY running the same old job postings that everyone else in your industry is doing?

Stop it!  As a mission-driven, values-based organization, you can take an entirely different approach.

Check out this article that I published on the Conscious Company Media site:

Values are king at social impact jobs

In my decades as a business consultant, I’ve learned that many of the technical skills — most of the stuff in the job description — are trainable. What really makes someone suitable for a job at your mission-driven enterprise is how well they align with your mission and values.

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EmployeeYOU CAN TRY TO FIND GREAT PEOPLE for your jobs, or you can attract those who will really be energized to work in your business.

I’ve talked about this before.

The problem is that our standard approach to finding employees is to describe the technical skills that are needed, the great benefits package, and … that’s about it.  Potential employees really don’t know much about you and how you’re out to change the world.

You need to shift your thinking and change the messaging.

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