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RECENTLY I HAD the opportunity to participate in a discussion about the newly emerging specialty of investing – called Impact Investing.

The idea is basically that you, as an investor, can decide to put your money where it will advance the causes that you’re most passionate about. It’s obviously an outgrowth of specialized investment funds which focused on avoiding fossil fuels, or promoting societal contribution, or whatever. That’s been going on for decades.

But Impact Investing is newer and more sophisticated. It’s especially interesting for mission-driven companies, because it addresses questions like:

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