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GREEN RIDE COLORADO is a well-known local award-winning leader in shuttle buses to and from Denver International Airport. For such a commodity service, people are constantly surprised at how they give a special experience of customer service and professionalism.
It all starts with the culture.
I had a chance to speak with Bob Flynn recently, who started Green Ride with Ray Schofield, and is a wonderful friend. He wanted to start this company because he was tired of working for bosses who treated employees like generic machines. 
And he really didn’t like being a manager in that environment.
So Ray and Bob went out and started their own company, to create the kind of employee culture that they would love.
YOU SEE this all the time: A company once respected and admired has become a shell of its former self. Employees wonder why they’re still around, other than to pull down a paycheck. Customers turn cynical because there’s no longer any credibility behind the high-minded words.
You can probably name as many examples as I can. But why would we struggle to name even one company which has gone the other direction?
HRISTUS RESURREXIT! Christ is risen!
But this is a business blog – why would I want to bring Easter into the picture?
Because every one of our companies needs vitality. It’s a living organism, which means it will either be nourished or die. Easter is a time when we focus on renewal in the Christian faith, so it would be very appropriate to also spend a few minutes thinking about whether the foundation of our business is growing – or dying.
TOMS SHOES is another great example of a company that has a much deeper foundation than just selling products.
They sell shoes and eyewear. Ho hum, right?
If that were the case, you’d never hear about them. They’d just be some little specialist internet shop, indistinguishable from thousands of others.
Blake Mycoskie started the company in 2006 after a deep personal experience in Argentina, where he developed a passion for selling products and benefiting those in need. Read the rest of this entry »
ODAY marks the beginning of Lent, a Christian period of reflection and renewal leading up to Easter.
If your business is based on Christian principles – either implicitly or explicitly – perhaps this would be a great time to reflect on how well it’s living up to those ideals.
FOR my professional and spiritual development, I listen to a number of podcasts. One of those is Get-It-Done Guy, presented by Stever Robbins. A recent episode entitled How to set unplannable goals addressed situations where the normal goal-setting doesn’t work.
This idea strikes me as similar to what we’re talking about with creating a business which is values-oriented.
Normally, setting goals wouldn’t be terribly hard to do. Read the rest of this entry »
IAM a member of a local group called Bridge Networking. I enjoy this as an asset for growing my business, but more important, doing good in the community.
It’s a values-based organization, which is a primary reason why I stay engaged and contribute.
It was a lot of fun to have a great discussion with the group this morning around what values really look like. Here’s the structure I introduced:
HERE’S the honest answer to today’s question: Anywhere and everywhere!
OK, I realize that’s not especially helpful.
With my clients, I tend to distinguish between VALUES and GOALS. Read the rest of this entry »
WE all have companies that we respect for various reasons. Sure, you have products and services you like – but I’m not talking about that. This is about respecting a business because it has a wonderful character.
A common example here in Fort Collins is New Belgium Brewing. They have a fantastic reputation in this community, because of the way they support employees and contribute to making this a great place to live. Read the rest of this entry »
The Values-Based Business 